Using your email signature as a marketing channel

Every day the average office worker sends around 40 email messages, to potential and existing customers, vendors, and partners. That’s around 200 a week, and over 10,000 a year!!! And these emails, unlike many marketing emails, are actually being read. So why aren’t your optimizing these interactions and turning them into a new channel for marketing?

Email signatures that support your marketing

Done correctly, your email signature not only enforces your brand and company values but can also be an additional route to hundreds and even thousands of new and existing contacts. Whether you’re looking to promote a new product or attract additional staff, your email signature can be put to great effect. So let’s explore some of the areas where you can deploy an email signature marketing strategic.

Email signature banners

Ok, before we get ahead of ourselves let’s just talk about email signature banners. Email signature banners are a contentious issue, done well they are an excellent way to draw folks attention to the thing you’re trying to promote, but done badly and they’ll likely upset many of your contacts. Remember, with email signatures less is definitely more, so keep banner images as small as possible, ideally, no more than 10kb, with a maximum height of between 90 and 150 pixels. When designing a banners aim for a web resolution of 72dpi so that it can be displayed correctly on smartphones and within preview panels. Your banner must be consistent with the rest of your email signature and make sure it’s clickable, and ideally trackable. Also, keep in mind that many people will be reading their email on a variety of different devices and clients, so avoid animated GIF’s.

Brand Awareness

Using your email signature for brand awareness is the ideal starting point for any new organisation or startup. In addition to including the company name and web address, why not add a company logo or profile photo of yourself. Building brand awareness is all about creating trust, so why not share a link to one of your latest case studies? Social media links are also a must as you try to get your organisation noticed.

Product Focus

Do you have a new product announcement or want to promote a seasonal offer? Adding a time-limited promotional banner to your email signature is a great way to make new and existing customers aware of your latest products, and services. Promoting a mobile app, why not include a direct link to the app marketplace for one-click installation? Or maybe consider using your email signature to generate leads via webinar or one-to-one demo of your latest offering?

Business Expansion

Looking to hire new talent can be difficult, but your email signature could be utilised to help attract additional staff. Consider including a link to your careers page, or create a banner advertising a specific post that you’re having difficulty filling.

One at a time, please

OK, so we’ve given you a few ideas on how you can now use your email signature as a new marketing channel, but please do so sparingly, less is more. Don’t try to include all of these suggestions in one single email signature. Just think, during a week your company will be sending hundreds if not thousands of emails on a daily basis, so you’re going to know pretty quickly how successful your new email signature is working for you.  And if you do need any further assistance please feel free to get in touch we are, afterall gurus at this stuff.

Social Share

Optimized for use with