We’ve spent decades helping organisations introduce new technologies into their businesses through digital transformation. We’ve helped large multi-nationals with complex cloud migrations, and small non-profits with the latest in CRM solutions. However, it doesn’t matter how smooth your transition to The Cloud goes, whether it’s Amazon, Google, Microsoft or SalesForce if the boss’s email doesn’t look pixel perfect when he schedules a meeting with the board, the project can seem a complete failure.

The Email Signature Guru rose from the ashes of such a project. It all started many years ago with a successful migration from Microsoft Exchange 2007 to Google Apps (now called G Suite). Everything had gone exceptionally well, emails migrated, all those pesky appointments moved over correctly. Everybody had been fully trained, and many of the staff were excited to be swapping their Blackberry devices for something called an iPhone. It was a thing of beauty if you like that kinda stuff. Then it happened, an email from the CEO. He’d email one of the company non-executive directors, who was on a different email system. BANG!! The images within the signature were HUGE, and the text was all misaligned – it looked terrible. Needless to say, our project team got the blame. The next day we had to create a plan on how to fix this. Luckily for us, we didn’t actually design the email signature, that was done by an external web and graphic design agency. We knew that there was a lot more to email signatures that just pretty pictures and a bit of HTML. What you think is the best-looking email signature can look a complete mess when viewed from a different email client, or even a different web browser. After a bit of research and a whole lot of testing, we managed to create the magic formula for the universal email signature. An email signature that looked perfect on every email client and web browser out there.

That evening, while we relaxed over a few beers we realised that we had discovered something special, like Atlanta pharmacist Dr John S. Pemberton in 1886, our curiosity had led us to create something amazing, something magical and we wanted to share it with the world.

The Guru was born! We like to think that the Email Signature Guru is a little bit of all us, a great tech, designer and educator. We created this site so that others could share in what we had found. We contacted other clients we had worked with, told them our story, what we had learnt and soon we were helping them too. Since that day we have been working incredibly hard making the world a happier place for everyone one email signature at a time.